Web Advertising

Reach your audience through advertising campaigns.

COMMON offers multiple ways and places to get your ads out to our audience. Whether it is through IP Retargeting, the COMMON newsletter, trade magazine, or website, you can be sure that prospective clients will see your ad.

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IP Retargeting

What is IP Retargeting?
Ever look at a pair of shoes online, or a potential vacation spot, and then for the next couple weeks you notice ads for those same shoes or that same vacation spot seem to be following you around the internet? That's ad retargeting. Retargeting uses cookies to track visitors of one website and then reach those same visitors with ads on other websites, such as looking up recipes on the Food Network or reading the news on The Wall Street Journal.

Quality Audience
Retargeting works so well because it only shows ads to the specific people you are trying to reach – in this case, the visitors to the COMMON's website and pre-registered attendees for the show. Retargeting keeps your brand top-of-mind by providing sustained visibility over weeks, making it perfect for nurturing leads before, during and after the
COMMON conferences.

Choose Your Package

  • Starter Package - 10,000 ad impressions served over 45 days
    $1,000
  • Medium Package - 20,000 ad impressions served over 90 days
    $2,000
  • Premium Package - 50,000 ad impressions served over 90 days
    $3,500

COMMON Knowledge Newsletter Ads

Place an ad in COMMON’s twice-monthly newsletter and get your name and information out to the full subscription list for 6 months. Multiple ad spots and design styles are available.




A. Leaderboard Banner
600 x 200 Pixels
Cost - $3,750




B. Body Banner
600 x 200 Pixels
Cost - $3,500








C. Body Banner
600 x 200 Pixels
Cost - $3,250




D. Featured Showcase
250 x 250 Pixels
Includes up to 50 words of text to go with image.
Cost - $3,000

Eye on the i

Filled with articles written by industry experts, the Eye on the i provides another great way to get your name and message out to the COMMON community.

Inside Cover (8.5" x 11") - $1,000
Full-page Ad Cost (8.5" x 11") - $800
Half-page Ad Cost (8.5" x 5.5") - $500

Box Banner Website Ad

The COMMON website is the hub of community activities. Be present with ads throughout the site that, on average, have over 15,750 pageviews each month.

Cost - $3,000/Year
For more information about advertising and marketing opportunities, please contact COMMON’s Marketing Coordinator, Anna Marrah at amarrah@common.org.