5 Ways to Design a Great-Looking Website that Ranks Well


With around 1.77 billion websites worldwide, it is important to make your website stand out. Everyone is aiming to have their website rank in the top results, so you need to make sure that your website meets the requirements to outrank others.

One of the most important ways to get a top rank is through relevant and appropriate SEO terms. Using the correct keyword and title length might make your site the optimal search result.

However, ranking first is less important than having a great-looking website that is easy to use. Getting customers to your site is only the first step. Your site needs to be engaging enough to keep them there. Here are five ways to design an engaging website that ranks well:

Simple architecture

Using complex architecture to build your website might help your web designer build his skills, but it might not create a user-friendly site. Complex architecture can make a site difficult to link and index on search engine results, and may make the user experience jarring.

Using simple architecture can make the transition between pages seamless and provide a calming user experience. Additionally, simple architecture makes the pages easier to navigate and may help customers find what they’re looking for faster. This will help keep them engaged and could ensure that more visits result in conversions.

Make it accessible

Users are less likely to stay on a poorly designed site. Using heavy elements like hidden links, large chunks of text, and flash elements will repel users and reduce your conversion rate. Accessible websites are user-friendly and convince users to stay on the page because of their accessibility.

Kansas City web developers can optimize your site to ensure it is easy to find on any web browser or search engine, as well as to ensure it doesn’t crash and provides a positive user experience. 

Your SEO is enhanced by the number of visitors and the amount of time they spend on your site. So, even if you don’t get every conversion, keeping users on your site for extended periods is useful to SEO optimization.

Visual optimization

When using images on your site, it is essential for them to be of high quality. Users must clearly be able to see what is happening in the images. Poor image quality might mean faster page loading time, but will not engage users if they don’t understand what the visuals are telling them.

There are a number of tools available that can optimize your high-quality images to ensure they render and load well regardless of the user’s device. Further, these tools will ensure that loading times are not affected by the presence of high-quality images.

Include social media buttons

Allowing users to share your site or pages from your site will also increase SEO activity. User sharing shows that consumers are confident in your business and the products and services you provide. It also shows that users will recommend your business or product over others.

Kansas City SEO marketing agency can help you build the right SEO keywords to accompany the user sharing. Using the right keywords and hashtags can help the user’s friends and family to find your products more easily, and thus boost your SEO through page visits and potential conversions.

Optimal loading speed

If your site takes too long to load, users might lose interest and leave for a faster loading site. SEO efforts are often thwarted by pages that take more than three seconds to load. Users expect the online experience to be instant, and slow loading times detract from that.

Optimizing your website to be of high quality but with low loading speeds can improve your conversion rates. Use a good web host, high quality compressed images, and turn off videos with autoplay to ensure optimal web loading time and keep customers satisfied.