Return on Investment (ROI)
COMMON conferences have been cited as one of the most cost-effective ways to gain the tools and knowledge needed to meet the changing demands of information technology. You’ll pay a reasonable amount for intensive education, unlike any offered within the industry, and you’ll garner a tangible, immediate return on your investment.
In addition to the direct savings on education, conference attendees make professional contacts who they can consult long after the conference ends. They have direct access to IBM developers and managers. The Exposition offers opportunities to talk one-on-one with industry vendors who provide the latest products and services. All of this means that you can return to your office with real-time solutions that can be implemented immediately—without wasting countless hours in independent research.
A typical COMMON conference attendee participates in nearly 40 hours of IT sessions and labs presented by leading experts—individuals who would charge up to $500 per hour, if you could secure them! At COMMON conferences, they’re a standard part of our educational package.
Don’t miss your chance to join us at our next conference and experience the education and information-sharing opportunities that only COMMON offers.
ROI Example
Take a look at how one conference attendee calculated his Return on Investment by attending a COMMON conference:
His company faced IT challenges. By attending a COMMON conference he received the help he needed to tackle those projects. Without COMMON, he would have incurred the cost of bringing in a consultant and using various sources to educate himself, including time consuming and costly classes.
By attending a COMMON conference and following the appropriate Course of Study during the conference, an attendee will gain the knowledge he needs—and more—in less time, and at a lower cost.
Costs avoided by attending a COMMON Conference
Solution Cost
• 3 days of consulting $4,080 (24 hours x $170/hour)
• Book purchase $65
• Seminar or online class $695
• Time away from office for education $480
(8 hours x $60/hour)
• 65 hours research $3,900 at $60/hour
Total cost $9,220
Costs incurred by attending COMMON Conference
Solution Cost
• COMMON conference registration fee $1,495
• Travel/housing/living costs $1,600
• Time away from office for conference $2,880
(48 hours x $60/hour)
Total cost $5,975
Savings $3,245.00



