Here are quick sound bites on two blockchain-based cryptocurrencies.
What Is a Basic Attention Token?
Basic Attention Tokens or BATs are accounting units used by publishers, users and advertisers. The Ethereum-based BAT technology closely connects to the blockchain based digital advertising platform, Brave. Brave is a browser solution which includes an ad blocker by default. This browser allows publishers, users and advertisers to exchange or donate BATs.
Notes on the Brave Browser
The Brave browser sets itself apart from all other available browsers by function. It provides a tangible way to measure user attention. The browser works by monitoring user attention and assigning value to that attention.
A user’s focused attention on a piece of content produces the basic attention token. The content could be a video, text or any other content type. Basic Attention Tokens are the reward for publishers who receive attention; BATs have real monetary value.
Brave will enhance the user experience of browsing due to its inability to display malvertisements. The browser will also ensure that any advertisements shown are more than relevant but based upon data derived from machine learning. This allows users to see advertisements they are highly interested in while remaining completely anonymous.
Bitcoin and the IBM Blockchain
The IBM Blockchain is the stable network through which Bitcoin is distributed. The Hyperledger fabric is specifically for professionals who want to conduct business via blockchain. The trust, anonymity and security issues you would normally encounter with the Bitcoin blockchain are no longer present by use of a private blockchain.
In this way, the identity of the person you’re doing business is known to you when it otherwise wouldn’t. Since security threats are no longer an issue, it makes it feasible to conduct business in federally regulated industries via the IBM Blockchain. It’s also safer to conduct a number of transactions: cars, houses, patents, digital property and more.